From the article:

"The benefits of cloud computing for smaller organizations are clear. One is financial: Moving workloads from an on-premises data center to the cloud means shifting that portion of your IT spending from capital expenditures to operational expenditures. The lower up-front investment for OPEX, as well as the cost certainty of subscription pricing models, are advantages for cash-flow conscious SMBs."

This article gives five keys to cloud strategy for small businesses.